Fire, dough, and skilled hands – that's what I got to film when White Pearl Pizzeria needed a promo video for their mobile woodfired pizza catering. Honestly, this might be the only shoot where I was genuinely disappointed when we wrapped because it meant no more pizza.
They wanted their entire pizza-making process on camera, plus that authentic woodfired cooking vibe that makes people's mouths water. What made this project click wasn't just the incredible food (though those pizzas were ridiculous), but how the slow-motion approach turned their craft into pure visual storytelling.
Using the Blackmagic BMPCC 6K, I focused on those mesmerizing details that make woodfired pizza so captivating – the dance of flames in the oven, the gentle stretch of hand-pulled dough, fresh basil being delicately placed on melted cheese. These slow-motion sequences transformed everyday cooking into something almost meditative.
We had a tight turnaround, which actually worked in our favor. No time for overthinking, just pure instinct and reaction. The White Pearl team's passion for their craft made my job incredibly easy; authentic enthusiasm always translates beautifully on camera.
The video got solid traction right away, but here's the pro strategy: a year later, we used Instagram's collaborator feature to reshare it and doubled our reach. It's amazing the difference a new feature can make.
Projects with local businesses who pour their heart into what they do are such an amazing experience. There's something genuine about capturing someone's passion that resonates far beyond any polished corporate campaign.
Ready to tell your story? Whether you're flipping pizzas or building something amazing, let's chat about bringing your vision to life through video.
